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An Integrated approach to new food product development / edited by Howard R. Moskowitz, I. Sam Saguy, Tim Straus
Call number: 338.47664 I61 Material type:
TextPublication details: Boca Raton : CRC Press, 2009Description: xxiii, 479 p. : ill. ; 25 cmISBN: - 9781420065534
- 338.47664 I61
Partial contents:
Setting the agenda for successful new product development -- Defining and meeting target consumer needs and expectation -- The Right food -- Proper packaging and preparation -- Positioned correctly at the shelf and in the media -- Meet corporate lohistics and financial imperatives
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General Book
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PBRU Library บรรณราชฯ ชั้น 4 | หนังสือภาษาอังกฤษ ชั้น 4 | 338.47664 I61 (Browse shelf(Opens below)) | 1 | Available | 1000159721 |
Setting the agenda for successful new product development -- Defining and meeting target consumer needs and expectation -- The Right food -- Proper packaging and preparation -- Positioned correctly at the shelf and in the media -- Meet corporate lohistics and financial imperatives
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