Consumer behavior and managerial decision making / Frank R. Kardes
Call number: 658.8342 K18C Material type:
TextPublication details: Upper Saddle River, N.J. : Prentice Hall, c2002Edition: 2nd edDescription: xviii, 457 p. : illus ; 24 cmISBN: - 0130916021
- 658.8342 K18C
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PBRU Library บรรณราชฯ ชั้น 4 | หนังสือภาษาอังกฤษ ชั้น 4 | 658.8342 K18C (Browse shelf(Opens below)) | 1 | Available | 1000100535 |
The scientific study of consumer behavior - - Consumer attention and comprehension - - Consumer memory - - Consumer judgment - - Consumer choice - - The message-learning approach to persuasion - - Cognitive approaches to persuasion - - Affective and motivational approaches to persuasion - - Self-Persuasion principles - - Social influence principles - - Online consumer behavior - - Segmentation and international marketing - - New product development - - Product management - - Biases in managerial decision making - - Strategies for improving managerial decision making
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