E-commerce : business, technology, society /
Kenneth C. Laudon, Carol Guercio Traver
- 6th ed.
- Boston : Prentice Hall, 2010
- xxxvi, 822, [53] p. : ill. ; 26 cm.
The revolution is just beginning -- E-commerce business models and concepts -- The internet and world wide web: e-commerce infrastructure -- Building an e-commerce web site -- Online security and payment systems -- E-commerce marketing concepts -- E-commerce marketing communications -- Ethical, social, and political issues in e-commerce -- Online retailing and services -- Online content and media -- Social networks, auctions, and portals -- B2B E-commerce : supply chain management and collaborative commerce
9780136100577 0136100570
Electronic commerce Internet marketing Electronic commerce--Social aspects Information technology