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Hi-tech hi-touch branding : creating brand power in the age of technology / Paul Temporal and K.C. Lee
Call number: 658.827 T288H Material type:
TextPublication details: Singapore : John Wiley & Sons (Asia), c2001Description: x, 219 p. : ill ; 23 cmISBN: - 0471845965
- 658.827 T288H
Contents:
The technology century -- Introduction to branding -- Branding and technology -- Positioning strategies for technology companies and products -- Hi-tech hi-touch branding techniques -- Brand on the Web -- The importance of branding to hi-tech service companies
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General Book
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PBRU Library บรรณราชฯ ชั้น 4 | หนังสือภาษาอังกฤษ ชั้น 4 | 658.827 T288H (Browse shelf(Opens below)) | 1 | Available | 1000180659 |
The technology century -- Introduction to branding -- Branding and technology -- Positioning strategies for technology companies and products -- Hi-tech hi-touch branding techniques -- Brand on the Web -- The importance of branding to hi-tech service companies
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