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Strategic sports event management : an international approach / Guy Masterman
Call number: 796.069 M423S Material type:
TextPublication details: Amsterdam : Elsevier Butterworth-Heinemann, 2004Description: xix, 250 p. ; 25 cmISBN: - 0750659831
- 796.069 M423S
Partial contents:
Sports events industry -- Event organizations -- Sports event planning process -- Impacts and legacies -- Financial planning and control -- Event revenue maximization -- Bidding process -- Event implementation -- Marketing planning and implementation -- Innovative communications -- Sports event sponsorship -- Research and evaluation
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General Book
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PBRU Library บรรณราชฯ ชั้น 4 | หนังสือภาษาอังกฤษ ชั้น 4 | 796.069 M423S (Browse shelf(Opens below)) | 1 | Available | 1000135419 |
Sports events industry -- Event organizations -- Sports event planning process -- Impacts and legacies -- Financial planning and control -- Event revenue maximization -- Bidding process -- Event implementation -- Marketing planning and implementation -- Innovative communications -- Sports event sponsorship -- Research and evaluation
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